Part 4 - Brand Personality.
Last week we covered brand positioning, and this week we move into brand personality to conclude the series.
Part 3 - Brand Positioning.
Will you offer service above all else? Quality above all else? Or price above all else?
Part 2 - Brand Purpose
Reason for being.Sometimes referred to as “finding your why.” This is one of the most important questions you can ask your brand.
Part 1 - Brand Foundations
Over the next 4 weeks, we’ll cover the questions and concepts Brandfirm uses to help your small business develop a brand identity.
Quick Tip - Maximize Your Business Card's Effectiveness
Make your business cards viral!
The 4 Pillars of Creating a Brand for Your Small Business
Branding your small business goes beyond logo design. It is the culmination of carefully thought out visuals and messaging used to communica
Quick Tip - The Power of 3
Typically, a potential consumer will need to see your brand message 3 times before making a decision to purchase.
Quick Tip - Empowering Employees
Small business owners that involve their employees in the sales goal process are exponentially more likely to reach those goals. Do not...
Small Business Owners: How do you analyze customer satisfaction?
Ensuring your current customer base is happy provides the foundation for the strongest marketing program a small business can have:...
Marketing Tips - Customer Conversion For Brick and Mortar Businesses
Do you own a small brick and mortar business? Do you have a process for converting new customers into long-term "loyals"? Studies show...
